Call for Speakers
We’re recruiting speakers for OMS 2023 in Boise, Idaho!
Are you a high profile outdoor brand or media publication? Are you an industry move and shaker with lots of data? Do you have a groundbreaking media / marketing strategy that the industry needs to hear about? If so, read on! We prefer high profile media and brands versus agencies and software providers. If you are an agency or software provider, we still want to hear your pitch but it may be a better candidate for a Sponsored Talk.
Talk Formats
There are three formats of seminar content at OMS. Keynotes, Breakouts and Sponsored Talks.
What We’re Looking For in Keynotes
Think high level, looking into the crystal ball, big picture topics that will forecast the future for marketers and leaders within outdoor brands and media.
1.) Macro economic data of where the economy is headed and how it affects the outdoor industry. Think inflation, inventory, supply chain, consumer trends, distribution trends, etc.
2.) Data and insight into consumer behavior changes. Help us understand the psychology of the changing consumer with data and insights.
3.) Major changes in outdoor policy that outdoor brands and media need to know about (for instance, America’s Outdoor Recreation Act that is in congress right now – if it passes, it will change the game for the outdoor industry yet 90% of the outdoor industry has never heard of it.)
What We’re Looking for in Breakout Sessions
Our audience is ready to follow along with screenshots, and screenshares. They love to hear the words “log in, go to the top right, click the gear, scroll down…” We want to learn HOW to do something. Not why. We already know why. That’s why we’re sitting in your talk. As a conference, we want to empower the audience to execute a particular tactic themselves.
1.) Tactical: These should start with the words “How To.” Anything related to content creation, algorithms or even how to make money on a tactic. “How to Get to 1k, 10k, and 100k on TikTok.”
2.) Strategic: These should also start with the words “How To,” but a little higher level. “How to Grow Revenues 30% in a Year by Cross Marketing into Overland,” or “How to Cross from Journalism to PR and Back.”
Strong Pitches Include
– Stuff that’s relevant to both media and brands. Increasing search traffic or growing on TikTok or cross marketing to an overland audience are all topics relevant to both media and brands.
– A metric in the headline of the your pitch. Increase Organic Search Traffic 10% Overnight with this SEO Tweak.
Weak Pitches Include
– Pitches that start with the word “Why.” Instead, tell us “how.”
– Advocacy themes that focus on advocacy and not business
– Stuff that’s only relevant to a small segment of our audience
– Sales pitches. If the talk can be summarized into “Here’s all the great things you can do if you hire me/us,” this is not a good fit for keynotes or breakouts, but possibly a fit for Sponsored Talks
Compensation
Media speakers get a complimentary All-Inclusive Ticket and up to $350 in flight reimbursement
Brand speakers get 30% off an All-Inclusive Ticket
#NoBSatOMS
Sessions filled with sales pitches and unhelpful high-level vague nonsense is not for OMS: AKA “No BS at OMS”. Because of our “no BS in your presentation” approach, folks have nice things to say in our post-show surveys: “One of the best shows I’ve been to,” “Sessions were epic,” and “I didn’t have a least favorite session.”
We’d love for your name to be a part of this “no BS” roster! If your talk gets selected, it means it was a damn good topic and you are one of the brightest minds in media and marketing space in the outdoor industry.
