Jonathan Ellsworth

BLISTER
 https://blisterreview.com

Jonathan Ellsworth is the founder & editor-in-chief of BLISTER, an outdoor media company based in Crested Butte, CO, that produces honest and extremely in-depth gear reviews; publishes essays, articles, and podcasts related to the broader outdoor industry; hosts the Blister Summit, a multi-day, consumer-focused ski & snowboard test; and established the world’s first Outdoor Industry Engineering program, Blister Labs, in partnership with CU Boulder and Western Colorado University. Before starting BLISTER, Jonathan was a philosophy professor, a writer, and a personal trainer, and he still gets out in the mountains most days to ski, mountain bike, hike, or trail run.

All Sessions by Jonathan Ellsworth

  • Day 2 l Monday, Sept. 25th


  • 1:00 PM  - 1:50 PM
    There's a difference between highlighting new gear and actually putting it through the wringer for an honest, thorough review. The process isn't easy; it takes time, effort, meticulous attention to detail, and a variety of viewpoints. The best reviews go far beneath the surface to uncover the hidden characteristics of a product that might not show up until later on down the line when surprises are anything but welcome. Each of these three gear experts takes a different approach to scrutinizing the products they review so readers can actually trust what they have to say. Fellow gear reviewers and brands alike can learn from what they're looking for in the testing process.
    Content Amplification
    Where
    Room 1




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Jonathan Ellsworth